Maybe you haven’t needed to target women in the past; but as niche marketing becomes more powerful, you need winning strategies to capture this growing group of decision-makers. Women may control more of your company’s destiny than you thought.

Fresh Money® Marketing Strategies discovers fresh ways to capture the attention of the busy and generally affluent boomer women’s market. Women don’t always say directly what they need – they expect you to know.
 
DIANE MARTINDALE
 Marketing Specialist
After more than 20 years in product development, project management and marketing of medical devices at such corporations as NL Industries, Medtronic and Baxter Healthcare, Diane launched The Martindale Group to do free-lance marketing for corporate and entrepreneurial clients. She brings her creativity and discipline as a researcher, manager, general manager and director to her work. She has years of experience with women’s issues and scores of interviews to help you understand product and service needs.