Women-owned businesses (WOB) have
a growth rate of 3 X that of others and are 3 X more likely
to stay in business.
Women make 80% of all health
care decisions.
Women buy 50% of all cars and
influence 80% of all sales.
Whomever a woman picks as her
supplier, vendor, financier, employee, strategist or talent
scout–it’s personal.
More that 9.1 MM WOBs employ
27.5 MM workers and generate sales of $3.6 trillion. More
than 40% have been in business for 12 years or more.
Twenty-eight percent of the US
population are boomer women with a degree of affluence that
no other age 50+ generation has ever had.
Women start their own businesses
at twice the rate of men.
One third of all American businesses
are owned by women and 64% of women between the ages of 18-34
want to become business owners.
There are 38 million “baby boomer” women; born
between 1946 -64; and they control $1.6 trillion in spending
per year.
Forty percent of all households with assets over $600,000
are headed by women.
In 2002 fifty percent of all business travelers will be
women.
Women control most wealth-when targeting households of
high net worth-you’ll be talking to wives and widows.
Women control 85% of household spending or $3.5 trillion.
Men and women think differently and make decisions differently.
Men use language to preserve their independence and maintain
their position in a group while women create connections and
intimacy.
When a woman converts to your product she is likely to
tell 14 friends or associates.
