•Women are three times more likely than men to recommend brands!
All About Women Consumers. EPM Communications. New York City: 1999 p.178. from Lori Moskowitz Lepler founder of Intuition Group.

•Women-owned businesses (WOB) have a growth rate of 3 X (1) that of others and are 3 X more likely to stay in business (2).
1) Bloomberg Business News “Firms run by women good risks.” Houston Chronicle April 12, 1995.
2) Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women.
New York City: Hyperion Press. 2000. P. 7.

•Women make 80% of all health care decisions.
Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women.
New York City: Hyperion Press. 2000. P. 7.

•Women buy 50% of all cars and influence 80% of all sales (3).
Whomever a woman picks as her supplier, vendor, financier, employee, strategist or talent scout– it’s personal (4).
3) Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press, 2,000, P.7 000. P. 7.
4) Popcorn, Faith and Lys Marigold. Clicking 17 Trends that Drive Your Business and Your Life. New York City: HarperBusiness. 1997. P. 143-44.

•More that 9.1 MM WOB‚s employ 27.5 MM workers and generate sales of $3.6 trillion. More than 40% have been in business for 12 years or more.
EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press. 2000.P.7-8. Popcorn, Faith and Lys Marigold.

•Twenty-eight percent of the US population are boomer women with a degree of affluence that no other age 50+ generation has ever had.
Popcorn, Faith. and Lys Marigold. EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press. 2000. P. 52. Actually there are 38.7 million baby boomer women with 24 MM hitting menopause in 2000, which is 28 % of the US population. Seventeen million working women will have turned 50 by 2005 P. Poltrack, David. CBS Television on Internet site Imageworld.com/vsp.istuber/woa. 1999.

•Women start their own businesses at twice the rate of men.
Poltrack, David. CBS Television on Internet site Imageworld.com/vsp.istuber/woa. 1999.

•One third of all American businesses are owned by women and 64% of women between the ages of 18-34 want to become business owners.
American Demographics. December 1996. National Foundation for Women Business Owners. Small Business Association. 1997.

•There are 38 million “baby boomer” women; born between 1946-64; and they control $1.6 trillion in spending per year.
All About Women Consumers. EPM Communications. New York City: 1999 p. 205 & p. 246.

•Forty percent of all households with assets over $600,000 are headed by women.
Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press. 2000. P. 7.

•In 2002 fifty percent of all business travelers will be women.
Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press. 2000. P. 30.

•Women control most wealth- when targeting households of high net worth–you'll be talking to wives and widows.
American Women, Who They Are & How They Live. Ithaca: New Strategist Publications. 1997. P. 375.

•Women control 85% of household spending or $3.5 trillion.
Popcorn, Faith and Lys Marigold. EVEolution The Eight Truths of Marketing to Women. New York City: Hyperion Press. 2000.P. 15.

•Men and women think differently and make decisions differently. Men use language to preserve their independence and maintain their position in a group while women create connections and intimacy.
Popcorn, Faith and Lys Marigold. Clicking 17 Trends that Drive Your Business and Your Life. New York City: Harper Business. 1997. P. 150.