DIANE MARTINDALE
156 Otter Lane
Friday Harbor, Washington 98250
360-370-5213

An energetic, experienced and resourceful marketing specialist, with more than twenty years of corporate and entrepreneurial experience. A creative and organized leader, and effective communicator, I have held progressively responsible positions in marketing, communications, general management, planning, department turnaround, and product development. Results have been achieved by inspiring team members, managing all elements and focusing on customer needs and results. Specialist in women's issues, needs, trust-building and tactics.

Fresh Money® Marketing Strategies and
The MARTINDALE Group, Los Angeles, Houston & Portland
1989-present

Manager-Marketing and implementation of tactics targeting women decision makers and/or medical device and bioengineering companies and public service/education issues. All required market analysis and research, identifying problem areas, developing marketing and sales tools and branding. Business communications and writing.

• Using focus groups, gathered the needs of school nurses and translated them and technical information into branding, marketing tactics and copy for the "Pumper in the School!" for Professional Education. Also researched and wrote " Your Baby and You-Pregnancy and Diabetes, " MiniMed, Inc. Northridge, CA 1999-2002.
  
  
• Researched physician needs and cost-effective promotional tactics, marketing communications, budget and implementation for neurosurgery products and tissue transplantation needs - Xynet Laboratories & Transplantation Research Foundation, Houston. 1993-9. Marketing, planning, advertising & marketing communications for SEQwright DNA sequencing, Houston. 1996. Marketing to clinical professionals for MiniMed, Northridge. 1999.
  
  
• Market research to support strategic acquisition plan of a $60 million division of a Fortune 500 Corporation/Manville. Major market study for a bioengineering/genetics firm to enter a $22 million market/Monsanto.
  
  
• Team leader of marketing. Arrange for technical customer, employee and sales organization shows, Compaq Computers, Houston. 1999.
  
  
• Employee newsletter as team building and corporate communication tool. Flagship Properties Corporation, Houston. 1997-02.
  
  
• Created marketing plans and promotions for medical company with small market share. Created new image, enhanced employee motivation, increased sales force and sales. Included physician tour in Europe, trade shows, sales meetings and employee events/ Biotronik Pacemakers & Intermedics.
  
  
• Nonprofit Organizations. Events, communications and fund raising for Houston Independent School District. 1998.
  
  
• Significant fund raising efforts, promotions, and image creation created image for an agency with little exposure, in spite of 22 year history with troubled youth. Built communications and trust with, and managed staff, board and volunteers. Produced annual report, golf tournament, newsletter , many business communications, and $301, 000 of donations in first 12 months-Hope Center Youth and Family Services, Houston. 1995-6.
  
  
• Created and promoted the educational program "Pledge America", stop drunk driving and on auto safety. Booked throughout Oregon. Results were 150% of plan. Organized campaign for Statewide ballot measure to fund public safety.
  
  
• Created, raised sponsorship, recruited speakers and conducted the Economic Strategy Institute's Conference "ON THE LINE: Jobs and Our Standard of Living .... Rethinking Competitiveness" with Bruce Scott, Clyde Prestowitz in Portland, OR. July 1992. Created and executed a CEO conference and interactive forum on Competitiveness SUMMIT 91 and 92 - Colorado Springs, CO, 1991& 92.
  

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