BAXTER HEALTH CARE CORPORATION, Valencia, CA 1986-89  
Director - Disposable medical products manufacturer

Responsible for $2.4 million budget and production and performance of 50 permanent and temporary employees.

• Managed and directed design services, laboratory services, technical writing, field trial
  operations- all product lines.
  
  
• Supported $8.3 million of new product introductions and four other departments, and met 99% of requests for service on or ahead of schedule. Evaluated business opportunity worth $20 million, constructed marketing plan, budget, pricing, marketing tactics and communications, built team and implemented promotions. Designed and executed direct mail campaign with 110% success/payoff.
  
  
• Upgraded talent in organization through employee training; morale building; corrected long-standing pay, title, and status inequities. Motivated groups to 35-220% increased output while reducing head count 30%. Built commitment to quality and personal impact.

BROWNE MEDICAL, Carpinteria, CA 1983-85   
General Manager - Urological diagnostic products  
manufacturer and distributor

Management of all functions, marketing, product development, communications, manufacturing, sales programs and results, quality assurance, finance and human relations.

• Managed monthly sales to $265,000. Introduced six new products. Developed new company image and sales programs, resulting in a 300 % increase in leads and improved company morale.
  
  
• Reduced overhead by 30%. Rebuilt distribution systems and confined cost of sales to 15%. Instituted cost control systems, budgets and cost accounting where none had existed.

MEDTRONIC, INC., Minneapolis, MN 1976-83     
Marketing Manager - Medical Device Manufacturer

Responsible for sales programs and training, new product introductions, forecasting, promotions, advertising, marketing communications, market research and P/L accountability for $200 MM product line (of a then $350 MM company)

• Generated and executed overall market plans for $200 million pacemaker product line & increased sales by $8 million. Directed promotional programs, sales incentive programs and training programs in a 26% sales increase in an industry with a decline of 12%.
  
  
• Managed a startup venture in ambulatory monitoring; coordinating engineering, international sales, clinical services, physicians, etc. Conducted market research. Liaison with FDA for all new
  ventures-pain control products, heart valves, fertility control . Patents and quality award winner.

NL INDUSTRIES, Hightstown, NJ 1970-75  

Research Scientist - Researched and invented new products and line extensions in the pesticide, preservatives, cosmetic and food additive arena. Troubleshot chemical products production problems.

< Previous   Next >